Occasioned by someone describing media catalogue type data as the "crown jewels". It is not the crown jewels. It is, at best, a poster pointing out the attractions of the Tower of London.

If any data deserves the description of crown jewels it's your customer relationship data.

But since Amazon, Apple, Facebook and Google probably know more about your users / customers / audience / fan base than you do, you've probably already accidentally outsourced that anyway...

Longer thoughts over here